We began the project by identifying various elements that represent the core ethos of BALL OFF. We considered icons such a ‘football’ to represent the game of soccer, which the brand aims to promote. While the Nigerian Flag colors and Golden Stars represents BALL OFF’s sports grass- root initiative and the potential of superdom respectively.

We then began developing a logo design structure that could contain these varying elements appropriately by employing a unique gridding system into our creative process. The result is a highly unique logo design that is easily recognisable and memorable. As a brand identity, the logo gives off an aura of fun, energy, excitement and youth making it a perfect representation of BALL OFF.

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